Balls Club
Objective
Balls Club is a company that specializes in male grooming products. They sought assistance in developing a winning SEO strategy for multilingual markets to drive relevant organic traffic from their target audience.
What I've done
1. Developed and executed a comprehensive multilingual SEO strategy.
2. Created and optimized content through strategic copywriting.
3. Enhanced the technical website performance
Results
➥ Increased ranking keywords from 500 to 10,000, with over 500 keywords ranking in the top 3 positions.
➥ Added more than 50 pages of high-quality content in multiple languages.
➥ Boosted the monthly organic traffic value every year. This metric reflects the equivalent cost of acquiring the same traffic through paid ads if the organic rankings were not achieved.
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How I've done it
1. Research: Conducted an in-depth analysis of the business, keywords, website, competitors, and target audience to gain a comprehensive understanding of the brand and identify market opportunities.
2. Developing an Evergreen SEO Strategy: Mapped out all relevant keywords and opportunities to create content that remains valuable over time, ensuring a continuous growth of organic traffic.
3. Copywriting and Content Optimization: Crafted and optimized high-quality content that directly addressed the target audience's questions and challenges. This approach significantly enhanced the website’s topical authority, leading to rapid ranking of new content.
4. Ongoing Process: For the past three years, I have maintained a close collaboration with the client to ensure sustained organic traffic growth. Our efforts have expanded from the Dutch market to the French, German, and English markets.